Until now, only the introduction of the camera brought such a dramatic change in artistic creation, but since the Internet and the advent of digital possibilities, digital art has also stirred up the art scene. Roughly speaking, Digital Art includes all artistic creation that involves digital technologies in any form in the creation or presentation process.
Even though Digital Art is not a clearly defined art movement, it is still attracting more and more attention in modern society, probably not least because technologies and digital trends are enjoying great popularity. Video, internet, social media have become an integral part of conceptual art and cannot be imagined without them. Works in this direction are summarized under the broad term “media art”.
Digital technologies as a new medium for artists
No matter whether television, PC, software or the Internet: The art scene is greedy for new, innovative and bold ways to give its work a new voice.
Instead of brushes, acrylic and oil paint, artists could now use electronic technologies to paint with light, sound and pixels. Digital collages and three-dimensional graphic works could be created on screen – not to mention multimedia projections.
Current examples from the art world show that artists not only master digital means, but also use them to optimize traditional techniques and redefine the boundaries of art. One example is the up-and-coming artist Albert Janzen, who uses digital drawing tools to set his lines precisely despite the fast and dynamic strokes.
Digital art by Albert Janzen
The international artist David Gomez Del Rio also uses the new technological possibilities and merges photography, texture and drawing studies with digital art. In a first step, he draws on paper in analog form with charcoal pencil and then digitizes it. After digital processing, these drawings are used to create completely new works, and Del Rio thus creates a digital masterpiece from the analog.
Digital art by David Gomez Del Rio
Another example is the German photographer Margarete Schrüfer: The artist digitally uses the centuries-old art of origami. Her flower still lifes are created from a multitude of digitally superimposed, transparent photographs. With this technique she achieves a three-dimensional effect.
Digital Art by Margarete Schrüfer
Her artist colleague Stefanie Reling creates mechanically, structural matrix-like works and combines for example scripts or error messages and recombines them. This results in unsolvable and unreadable formulas, sequences, repetitions and breaks. A kind of graphic or matrix is created, which represents a pictorial composition.
Exhibition of digital art by Stefanie Reling
But artists are not only using technology as a new medium, they often challenge the viewer to think about the impact of the information age on society as a whole: Questioning the digital in and with the digital.
“Go viral” – opening up art to a broad audience
Digital art also revolutionized how art can be distributed and seen. While some works, such as art installations or complex sculptural components, require traditional venues such as museums or galleries, digital technologies enable media such as photography and painting in particular to be transported and communicated more easily.
As technologies have moved into everyone’s lives and become firmly anchored in society, the sole digital component in the artwork has lost its appeal. Digital technologies, however, are opening up the art market to art lovers and allow for a playful and simple operation of artistic working methods. Tutorials on artistic practices can be found on every corner and inspire the online community.
Autodidacts find recognition and a broad audience on the social network – and become artists themselves. Existing boundaries are softened, but they certainly enrich the artistic discourse and bring art into modern society.
Day by day new technologies are developed and go beyond the imagination of modern man. Media art with high-tech software is no longer a rarity and enriches the artistic discourse. We will undoubtedly continue to witness an explosive growth in media art as this journey continues and untapped potential emerges. It remains exciting to observe how the broad, ever-changing digital landscape continues to develop artistically and whether digital technologies can hold their own as a serious alternative to traditional means of artistic creation.